City Boy is more than a look — it’s a attitude. Rooted in urban street culture and built around comfort, layering, and self-expression, the style blends relaxed silhouettes with deliberate detail, striking the balance between effortless and intentional. It’s fashion that moves with you, not ahead of you.
Nautica brings together the best of City Boy style from Japan, Korea, and beyond — delivering the freshest in contemporary fashion to a new generation of style-conscious urbanites.
Founded in New York in 1983 with just six jackets, Nautica® is now a global lifestyle leader offering full collections for men, women, children, and accessories.
The name derives from the Latin Nauticus (ship). Just as human exploration began with the sea, the spinnaker logo symbolizes adventure, action, and classic style. Nautica® is defined by its timeless, functional, and spirited design.
Since expanding overseas in 1985, Nautica® now operates over 190 stores across 64 countries. This growth led to the launch of Nautica Competition (1996), Home (1998), Jeans (1999), and Women’s Sportswear (2006). We collaborate with 27 licensing partners to deliver quality home goods, leather accessories, eyewear, watches, and fragrances.
Today, Nautica® redefines urban casual wear. Through brand repositioning and water-inspired elements, we create refined, timeless classics. We remain committed to excellence and meticulous attention to every detail.
Founded in 1983, Nautica® has become a global leader in lifestyle apparel and accessories for the entire family. Inspired by water, our products are refined, fresh, clean, and distinctive.
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